AW

Experience

22 years of
making it work.

From SEO in the early 2000s to AI-powered agency automation today. Every year, the tools change. The fundamentals don't.

Specialisms

What I do best

🔎

Paid Search (PPC)

Google Ads, Microsoft Ads, Shopping campaigns, Performance Max, search, display. 15+ years managing six and seven-figure budgets.

📈

Search Engine Optimisation

Technical SEO, content strategy, link building, local SEO. Two decades of adapting to every algorithm update.

🎯

Conversion Rate Optimisation

Landing page optimisation, A/B testing strategy, funnel analysis, UX auditing. Turning traffic into revenue.

Marketing Technology

Tracking implementation, tag management, consent mode, analytics architecture, marketing automation.

💻

Website Design & Architecture

Ecommerce site builds, CMS architecture, performance optimisation, information architecture.

🤖

AI & Automation

Built 65+ production AI skills covering reporting, analysis, content, tracking, and agency operations. The future of agency work.

Career

The journey so far

2023 - Present

AI Systems Builder

Coffee Brain / Personal

Built 65+ AI-powered skills for agency operations: automated reporting, Google Ads management, tracking debugging, executive reports, and more. Now packaging these tools for sale to other agencies.

2019 - Present

Agency Owner

Coffee Marketing Digital

Founded and run a UK ecommerce performance marketing agency in Bournemouth. Specialising in Google Ads, SEO, and conversion optimisation for online retailers. Working closely with C-suite executives to deliver bottom-line results.

2004 - 2019

Digital Marketing Strategist

Various Agencies & In-House

15 years of agency and in-house experience across every digital marketing discipline. From hands-on campaign management to strategic planning for enterprise clients.

Education

Master of Arts

Advertising & Marketing Communication

Academic foundation in advertising strategy, consumer behaviour, and marketing communications. Applied immediately to real-world campaigns.

My Agency

Coffee Marketing Digital

A UK ecommerce performance marketing agency based in Bournemouth. We specialise in Google Ads, SEO, and conversion optimisation for online retailers.

Our approach is simple: focus on profit, not vanity metrics. Every strategy, every campaign, every recommendation is tied to bottom-line results that actually matter to business owners.

Visit coffeemarketing.co.uk →
eCommerce
Specialist Focus
UK
Based
Profit
Focused

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