ࡱ> svr{b +jbjb ,T$> < < <  8888:84n8d K89999`;"; ;;K=K=K=K=K=K=K,lMROiK< ;>;>;";;iK< 99~K<<<; 9 l9Jf<P 4 6 ;;K<<1H  ,!J8 8<"MI"!JK0KoIP<PD!J<< $D $ Current Focus - Growing Coffee Marketing Consultancy, a social marketing business, by leveraging my active role in the digital marketing industry and membership to relevant bodies etc. - Increasing my 4 years + experience as Sulake UKs marketing manager delivering; marketing/ PR strategy and execution, marketing partnerships, payment systems and SEM. - Developing over 8 years of theory in the Digital Marketing Industry with focusing on online communities by achieving a distinction level MA in Digital Media & Creative Practice.  Professional SkillsLeadership: - Sulake UKs Marketing Manager role involved managing key suppliers, partners and the editorial team to ensure efficient campaign delivery that grew our community base - Took on the acting Country Manager role for 8 months where I maintained the business within the team of 8, while developing our business relations and KPIs. - Led Sulakes global SEM channel where managing many local countries and Googles optimisation team was key to ensure success with minimal resources available. - Started a small organisation (Twisted Trips club nights) at university that demanded strong leadership and organisational skill to start the project successfully. - Appointed TelCan Manager at Zenith Windows, at 17 years old after leading sales for the division, which involved managing, training and motivating a team of 12 to make leads. Creative Media Strategy: - Delivered many innovative media first campaigns for P&G, Sony Europe, COI (FRANK) and MediaCOM that have been recognised in the industry - Conceived and developed the strategic model for the introduction of celebrities into Habbo to drive user acquisition and loyalty within the community - Devised and executed the first virtual festival event within a virtual world run simultaneous to the real offline festival with the Underage Festival - Successfully launched an innovative SEM campaign in 11 countries in 1 year cost effective General Proficiencies: - Learning advanced French to become adept within a European business context. - A fully qualified HSE approved First aider at work. - Media trained through being featured in many industry articles having written and given interviews on related topics in print and on TV  Key Industry ExperienceSulake (Habbo Hotel): Sept 2004 - 2009 Marketing Management: Hired to devise and run a target driven marketing plan for Habbo Hotel UK. This includes strategy development, briefing and working with our media agency in strategising cross media campaigns (print, online, DM). Control of a six figure budget with emphasis on ROI and targeted effectiveness. Country Management: Managing key elements of an online business (with HQ support); payment partner relationships, business development and monthly KPI reporting Managing personnel to nurture a team environment that reflects the dynamic nature of the business. Partnership Development: Initiating key high profile partnerships with relevant media owners and managing the daily execution of partnership campaigns on the website (i.e COI, Popworld, Bauer) Conceiving and launching a high profile marketing product for record labels to easily access a large fan base on a one to one basis. Media Sales: Producing and delivering client pitches including digital media firsts such as The Always Salon (P&G) and Virtual Gorillaz Tour (Universal) covered in various trade magazines. RPM: Feb 2003 - July 2004 Assisting with managing and executing the logistics for experiential marketing events for brands like Strongbow, Cadburys and Stowels. This demanded excellent customer contact skills, organisation and team work. Prior Education 2006 - 2008 Bournemouth University, Online - Distinction level Masters and top performing student, while working full time 2001 - 2004 Bournemouth University, Bournemouth - Achieved a 2i BA Honours in Advertising and Marketing Communication. - Awarded a 1st in Interactive Media Strategies and my dissertation based e-retail attitudes 1998 - 2000 Peter Symonds College, Winchester - Gained 4 A Levels grades A- B. 1993 - 1998 Thornden School, Chandlers Ford - 9 GCSEs gained between grades A* and B. - NDTEF distinction level awards in Microsoft Word and Excel. Professional memberships and activities The Internet Advertising Bureau: - Regular attendee of IAB conferences and seminars, to keep up to date with latest industry trends and to develop a strong industry network. - Liaised with the IAB to provide relevant industry information for Sulake The Tornado and Storm Research Organisation (TORRO): - Responsible for reporting storm events that occurred around Bournemouth and to detail events to the press. - Gave a lecture for the TORRO conference at Oxford Brooks University, discussing and demonstrating the various storm categories found in the U.S.  Other Key Personal Experience Website and Graphic Design: - Designed and built a comprehensive website for bodylab.co.uk to promote their varied activities and business - Produced a variety of graphics for Habbo ranging from creative concepts to website images. - Custom designed and built websites for 2 professional businesses and one for my storm chasing interests after learning basic HTML and web publishing. - 7 years advanced Photoshop (3.0- 9.0) experience. Able in Dreamweaver and Flash. - Designed the Bournemouth Student magazine logo for 3 years and front covers. Storm chasing: - Took a gap year after college to pursue my life ambition of chasing storms. - Worked for channel 6, a T.V station in Oklahoma, documenting storms and editing the footage to be aired. - Featured in a documentary and various news features. Club Trips (Twisted Trips): - Partner of an organisation that operated a series of club nights that took 50 people on a coach to clubs in other cities on a quarterly basis. - Solely responsible for executing the advertising campaigns to drive awareness and membership of the trips, including e-flyering 200 registered members. Sample Media Coverage: (Available Online) Campaigns and Partnerships: NSPCC campaign conceived and managed by Alistair. 27th Feb 2007  HYPERLINK "http://www.brandrepublic.com/News/635748/NSPCC-launch-anti-bullying-campaign-youth-website/" http://www.brandrepublic.com/News/635748/NSPCC-launch-anti-bullying-campaign-youth-website/ R U Thinking campaign (COI) partnership created and managed by Alistair. 11th May 2007  HYPERLINK "http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/fd503e0e4f004c86b9d81c9628509410/Iris-creates-Habbo-sex-campaign-for-COI.html" http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/fd503e0e4f004c86b9d81c9628509410/Iris-creates-Habbo-sex-campaign-for-COI.html Partnered with Rare Communications and Doug Richards (Dragons Den) to find the teens top webdesigner. Nov 2007  HYPERLINK "http://www.rarecommunications.co.uk/case-studies/habbo-hotel-competition" http://www.rarecommunications.co.uk/case-studies/habbo-hotel-competition Music Strategy Development: Guardian Newspaper article featuring Alistairs music strategy in Habbo. 20th Nov 2006  HYPERLINK "http://www.guardian.co.uk/media/2006/nov/21/newmedia.musicnews" http://www.guardian.co.uk/media/2006/nov/21/newmedia.musicnews Article covering Alistairs campaign to introduce Sean Kingston into Habbo. Dec 4th 2007  HYPERLINK "http://www.revolutionmagazine.com/news/771448/R-B-star-appears-Habbos-Star-Lounge/" http://www.revolutionmagazine.com/news/771448/R-B-star-appears-Habbos-Star-Lounge/ Sky 1 News Article focusing on Habbos brand music strategy created by Alistair Williams, Dec 2006  HYPERLINK "http://www.youtube.com/watch?v=zcKqxMGizDI" http://www.youtube.com/watch?v=zcKqxMGizDI Video covering Ozzy Osbournes visit to Habbo, arranged by Alistair Williams  HYPERLINK "http://www.youtube.com/watch?v=zAg3_QNdj7I" http://www.youtube.com/watch?v=zAg3_QNdj7I Industry Commentary: Alistairs commentary regarding the erosion of traditional media due to social networks  HYPERLINK "http://www.nmk.co.uk/article/2007/1/15/teens-spurn-traditional-media" http://www.nmk.co.uk/article/2007/1/15/teens-spurn-traditional-media Virtual Worlds article  HYPERLINK "http://brand-e.biz/handling-the-brand-tools-in-a-virtual-world/" http://brand-e.biz/handling-the-brand-tools-in-a-virtual-world/ Alistair Williams commentary regarding competition in the Virtual World market  HYPERLINK "http://technologyweekly.mad.co.uk/Main/Home/Articles/56f694b7e7d94db4810153b1107d7e6f/Habbo-completes-major-overhaul-to-stand-up-to-rising-competition.html" http://technologyweekly.mad.co.uk/Main/Home/Articles/56f694b7e7d94db4810153b1107d7e6f/Habbo-completes-major-overhaul-to-stand-up-to-rising-competition.html Habbo Product: Adding the Habbo Home profile features  HYPERLINK "http://www.brandrepublic.com/bulletins/digital/article/606960/habbo-expands-social-networking-habbo-home/" http://www.brandrepublic.com/bulletins/digital/article/606960/habbo-expands-social-networking-habbo-home/ Birth of a Brand piece written by Alistair Williams  HYPERLINK "http://www.xtremeinformation.com/resources/inform_aus/aug07/contagious.pdf" www.xtremeinformation.com/resources/inform_aus/aug07/contagious.pdf       Last Last updated in April 2009  kq!jkl!"#9 j e 45Ju|ɶɫɇzzrmz h\h+h\ h5\ h^J h)hhbhOJQJhOJQJ h@hhZ:hCJaJh/hCJaJhCJaJhjRhCJaJh-hCJ\aJhPjh5OJQJ\hPjhOJQJ hPjh*kl!"$ & F & $Ifa$gd pPd$Ifgd$ & F $If^` a$gd pPd$Ifgd $Ifgd#$If * ++"#$29E 2 6 j $d$Ifa$gd $Ifgd $Ifgd#$IfLkd$$Iflj0X $!(4 laj /f 5 %x$Ifgd#$IfLkdh$$Iflx0X $!(4 la$ & F & $Ifa$gd $Ifgd 5$tu{|>}~Lkd$$Ifl0X $!(4 la %x$Ifgd $Ifgd$ & F$Ifa$gd|}~<_`c%Fkv:;]9:otüÌ{{hnmhCJ hOJQJhnmhCJ OJQJ h6] hH*h56\]hnmh5CJ \] hPjhhPjhOJQJhVr4h^J h^Jh-hOJQJ^Jh-hOJQJh h5\0`Gk$ & F  $Ifa$gd   $Ifgd$ & F  $Ifa$gd$ & F & $Ifa$gd$ & F  $Ifa$gd#$If +:;]9:os %<$Ifgd$<$Ifa$gd#$IfJkd8$$Ifl0X $!(4 la stu{ ~m %<$Ifgd$<$Ifa$gd $Ifgd#$IfLkd$$IflP 0X $!(4 lam  34ztttnt#$If$IfLkd$$Ifl0X $!(4 la$<$Ifa$gd$d<$Ifa$gd d$Ifgd %<$Ifgd  3PXY[\H I J E!F!!!!!!!!""R"T"_"`""ƿƫƿۚۊƿۚzƿmmƿhnmhCJ OJQJjh-h6Ujh-h6Ujh2h6Uhh.\h0J+jlhU h2hjh2hUh2h6H*h2h6h-hOJQJ hPjhhPjhOJQJ)4PQ[\ E!!!""_"""J#$$f$$$%%%%%$<$Ifa$gd$If""""""""B#D#J#K#####$$f$g$$$$$$$%%U%V%W%%%%%%%%%F&G&H&&&&&ٸ٭٢՗͊zj h-h6Ujh2h6Uh-hOJQJjhUjhUjhUh2h6H*h2h6h h2hh.\h0J+jh2hUjhU-%%&&&9':''(((())))****Lkd$$Ifl0X $!(4 la$<$Ifa$gd$If&&&&&&6'7'9':'''4(5(6((((((()))))))))******************ļĝă|tttjhU h-hhjhUj hUh-hOJQJh.\h0J+j hUh2h6hnmhCJ OJQJh ]h0J+j hU h2hjh2hUh-h6-********************++++ + + + + $X^Xa$gdgd*****+ + +++ h-hjvhUhhCJ#jhU_HmHnHsHtHhjhU ++++++gd*1:p. A!l"[#@$`%f$$If!vh55!#v!#v:V lj(5!54af$$If!vh55!#v!#v:V lx(5!54af$$If!vh55!#v!#v:V l(5!54ab$$If!vh55!#v!#v:V l(5!54af$$If!vh55!#v!#v:V lP (5!54af$$If!vh55!#v!#v:V l(5!54a)DyK yK http://www.brandrepublic.com/News/635748/NSPCC-launch-anti-bullying-campaign-youth-website/}DyK yK http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/fd503e0e4f004c86b9d81c9628509410/Iris-creates-Habbo-sex-campaign-for-COI.htmlDyK yK http://www.rarecommunications.co.uk/case-studies/habbo-hotel-competitionDyK yK ~http://www.guardian.co.uk/media/2006/nov/21/newmedia.musicnewsDyK yK http://www.revolutionmagazine.com/news/771448/R-B-star-appears-Habbos-Star-Lounge/DyK yK Vhttp://www.youtube.com/watch?v=zcKqxMGizDIDyK yK Vhttp://www.youtube.com/watch?v=zAg3_QNdj7IDyK yK http://www.nmk.co.uk/article/2007/1/15/teens-spurn-traditional-mediauDyK @http://brand-e.biz/handling-the-brand-tools-in-a-virtual-world/yK http://brand-e.biz/handling-the-brand-tools-in-a-virtual-world/DyK yK 8http://technologyweekly.mad.co.uk/Main/Home/Articles/56f694b7e7d94db4810153b1107d7e6f/Habbo-completes-major-overhaul-to-stand-up-to-rising-competition.htmlEDyK yK http://www.brandrepublic.com/bulletins/digital/article/606960/habbo-expands-social-networking-habbo-home/DyK yK http://www.xtremeinformation.com/resources/inform_aus/aug07/contagious.pdff$$If!vh55!#v!#v:V l(5!54aE Dd7;L,\  S 8 ACV-Header-09b sɻ`!]Eq ni sɻ`!]EPNG  IHDR7;[gAMAOX2tEXtSoftwareAdobe ImageReadyqe<PLTE TTT~tRNSރY IDATxۂ* Eu| 0Ndfځ6mV+-nVZܬYp#V%YܬndߘAS?.Zlquwp*|KqaqK9nh%Ԏ[!-CVx0JѨK^>Oն8j!Ѫ#e"73DT3ngTUuDu0C +md(<(s3My1|#Ox{y1"nݣ` zMFuN{Sp\o+ۏ Vo!R)G` 2m KlܲhէIU|cƚXT dm7rWfd?=JHTnnGc#i.V}n:CDs۹ܶ#Do@d0p h!!=wlz yHOsn5Uk8 iZҊqїZ7!uHg~zP[ $oR4M^>Og |Vo!?].Qnw -3 ;d.hpY Lg%(gƚc]L(er[7Y5)Lq/!(j[;}L.y"otn E4țS$m9 ̝7x"Da|Ha}sقl )Wc:rQTY77Bn(rAhɷW0)7N7UXϸ tD^MN_̍n#y8x_wjŋy ϟ ? 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